From Today’s Equestrian, May 2011:

It was less than two years ago when amateur jumper riders Simone Coxe and Barbara Phillips were having coffee together and griping about entry forms. They had been doing their own entries for years and were sick of all the repetition, endless handwriting and the holdup when mistakes were made. Then and there the two equestrians decided that instead of just wishing there was an easier way to enter horse shows, they would take the bull by the horns and create one themselves.

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